Product Name Testing

Go to market with a product name that will have an impact with your target market. Measure the effectiveness of your product name and choose the one that will stand out.


Companies need to make sure their product claims hit the mark.

Our purpose-built Product Name Testing solution is the fastest way to uncover how your product names will perform with your ideal target audience, before launch.

Use our built-in monadic methodology to get market feedback on over 15 different product attributes, including quality, uniqueness, appeal, purchase intent, and more. Add custom questions and attributes to tailor your study to your needs. 

In as little as an hour, you’ll receive results that show how your product names compare in presentation-ready formats, including scorecards with statistical testing and industry benchmarks, open-ended text analysis, key driver analysis, and PPT exports. And AI-powered insights instantly surface which segments of your target audience preferred certain name ideas the most.

  • Scorecards with industry benchmarks show you which ideas will be most successful, at-a-glance
  • Key driver analysis shows you which attributes are highly correlated with purchase intent
  • AI-powered insights surface trends you may have missed on your own

See which product names stand out as winners

Uncover actionable insights in your product name testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyzes your results against hundreds of demographic combinations so you can quickly see which names each demographic segment preferred.

Key benefits of our Product Name Testing solution

Instant insights

Our AI-powered insights quickly identify where names scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 175M+ people in over 130 countries. Get reliable data from vetted sources.

Built-in methodology

Use our monadic approach that guarantees high-quality data. And tap into our industry benchmarks to see how your ideas compare to similar names in the market.

Leading brands choose Momentive for market research

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Learn more about our Product Name Testing solution and schedule a demo.

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