Price Optimization (Van Westendorp)

Determine the optimal price point and range for your product using our Van Westendorp Price Sensitivity solution.

Discover a fast, reliable way to maximize product revenue

Uncover the ideal price point

Pricing decisions can make or break your product’s success. Too low and you leave money on the table; too high and you lose sales volume—and potentially customers.

Our market research consultants can design a custom study, and deliver in-depth insights on your pricing strategy. Or, use our purpose-built solution to find an optimal price, in minutes.


Use Price Optimization to


Set a price for a new product or service


Optimize pricing strategy for your products or services


Set different prices for different target groups


Van Westendorp methodology

We use Van Westendorp Price Sensitivity Meter, a renowned research method to determine the right price for your product or service.

Van Westendorp captures your customers’ price sensitivity, their purchasing power, and thought processes—and crucially, how much they are willing to pay for a specific product.

See what Price Optimization by Momentive can do for you

High quality, dependable insights

Our integrated global panel provides the ability to target high-quality audiences. Automated data cleaning is included—gather accurate data, seamlessly.

Confident decision making

Guided project setup with best practices and methodology is built-in to the software. Use data visualizations that are easy to interpret for reliable decision making.

Flexible engagement model

Leverage our expert Professional Services team as needed. Choose to run our Price Optimization solution yourself or our team can design and execute a study.

Reach your target market with our global panel

175 m

panelists globally






We were hoping to find the ideal price point for our lowest B2C SaaS Subscription tier. We not only validated a range for pricing our subscription, but discovered new customer segments with higher willingness to pay!

Devin Owen

CEO, Savviest, Inc.

Leading brands choose Momentive for market research


Ready to get started?

Learn more about our Custom Market Research Services. Our experts will discuss services that are specific to your needs.

Talk to an expert

Return to marketplace

See our full suite of solutions for market research, employee and customer feedback, and more.

Concept Testing

Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.