Idea Screening

Validate fresh ideas with your ideal audience early in the development process. Our AI-powered platform instantly surfaces insights so you can spend less time manually analyzing data.


Our purpose-built Idea Screening solution is the fastest way to uncover how your early-stage ideas will perform with your ideal target audience, before you develop them further. Test up to 20 ideas and prioritize your most viable concepts—from products to messages to ad storyboards—with a single study.

In as little as an hour, you’ll receive results that compare your ideas in sleek scorecards with statistical testing, open-ended text analysis, and PPT exports. Key drivers analysis and AI-powered insights instantly surface opportunities for improvement, giving you confidence to build better products and creative assets.

  • Sequential monadic methodology enables higher sample sizes with niche audiences
  • Default attributes include quality, uniqueness, appeal, purchase intent, and more
  • Scorecards with stat testing show you which ideas will be most successful, at-a-glance
  • Key driver analysis displays which attributes are highly correlated with purchase intent
  • AI-powered insights surface trends you may have missed on your own

Know which ideas to develop further

Uncover actionable insights in your idea screening data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyzes your results against hundreds of demographic combinations so you can quickly see which ideas each demographic segment preferred.

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Key benefits of our Idea Screening solution

Instant insights

Our AI-powered insights identify where ideas scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 175M+ people in 130+ countries. Get reliable data from vetted sources.

Built-in methodology

Use our sequential monadic approach that gets you quality data, fast. Use our default study design, or add your own custom attributes and questions.

Ad Testing by Momentive was able to provide tangible takeaways that made us feel confident in the data and findings.

Brian Sherry

Creative Operations Lead, ClickUp

Leading brands choose Momentive for market research


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Learn more about our Idea Screening Solution and schedule a demo.

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Concept Testing

Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.

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