The fastest way to uncover how your early-stage ideas will perform
text, image or video stimuli can be tested
average field time
Quickly test and prioritize up to 20 ideas with your target audience
In as little as an hour, you’ll receive results that compare your ideas in sleek scorecards with statistical testing, open-ended text analysis, and PPT exports. AI-powered insights instantly surface opportunities for improvement, giving you confidence to build better products and creative assets.
Key benefits of our Idea Screening solution
Our AI-powered insights identify where ideas scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.
Reach consumers and professionals all over the world with integrated panels accessing 175M+ people in 130+ countries. Get reliable data from vetted sources.
Use our sequential monadic approach that gets you quality data, fast. Use our default study design, or add your own custom attributes and questions.
Know which ideas to develop further
Uncover actionable insights in your idea screening data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyzes your results against hundreds of demographic combinations so you can quickly see which ideas each demographic segment preferred.
Ad Testing by Momentive was able to provide tangible takeaways that made us feel confident in the data and findings.
Creative Operations Lead, ClickUp
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Leading brands choose Momentive for market research
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Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.