Idea Screening

Validate fresh ideas with your ideal audience early in the development process. Our AI-powered platform instantly surfaces insights so you can spend less time manually analyzing data.

The fastest way to uncover how your early-stage ideas will perform

175 m

panelists globally


text, image or video stimuli can be tested

14 hours

average field time

Quickly test and prioritize up to 20 ideas with your target audience

In as little as an hour, you’ll receive results that compare your ideas in sleek scorecards with statistical testing, open-ended text analysis, and PPT exports. AI-powered insights instantly surface opportunities for improvement, giving you confidence to build better products and creative assets.


Key benefits of our Idea Screening solution

Instant insights

Our AI-powered insights identify where ideas scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 175M+ people in 130+ countries. Get reliable data from vetted sources.

Built-in methodology

Use our sequential monadic approach that gets you quality data, fast. Use our default study design, or add your own custom attributes and questions.


Know which ideas to develop further

Uncover actionable insights in your idea screening data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyzes your results against hundreds of demographic combinations so you can quickly see which ideas each demographic segment preferred.

Quote mark

Ad Testing by Momentive was able to provide tangible takeaways that made us feel confident in the data and findings.

Brian Sherry

Creative Operations Lead, ClickUp
Read more >

Leading brands choose Momentive for market research


Ready to get started?

Learn more about our Idea Screening Solution and schedule a demo.

Talk to an expert

Return to marketplace

See our full suite of solutions for market research, employee and customer feedback, and more.

Concept Testing

Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.