Feature Importance (MaxDiff)

Test product concepts, features, and ideas with your ideal audience in less than an hour. Our AI-powered platform surfaces insights instantly so you can spend less time manually analyzing data.

Overview

Understand the relative importance of product features, packaging claims, and more with our Feature Importance solution using MaxDiff analysis. 

Our market research consultants will custom-design your MaxDiff study —also known as Best-Worst Scaling— to help you determine the relative importance of all the different options you are testing with consumers. It is a choice analysis where survey takers indicate the ‘Best’ and the ‘Worst’ options out of a given set, helping to prioritize and quantify the preference or importance of the items on a list. 

You can use MaxDiff to identify the relative preference for brands, product features, pack claims, messaging, etc. and to help you make better product decisions.

  • Integrated with Sawtooth Software, a top-rated data analysis company specializing in choice-based methods
  • We deliver high data quality responses by using shorter MaxDiff questions which make for a better survey taking experience
  • Our expert researchers work with you to design, field, and analyze your MaxDiff study

Get timely data with our powerful Feature Importance solution

Fast delivery

Our team takes advantage of the powerful Momentive technology, so you’ll receive deliverables faster than a typical agency doing manual work.

Quality data

Our always-on approach to quality management including automatic bot and fraud detection ensures the data you capture meets industry standards.

Vast expertise

The research consulting team we’ve built comes from diverse research backgrounds across a variety of industries, so you know you’re in great hands for your MaxDiff study.

Leading brands choose Momentive for market research

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Ready to get started?

Learn more about our Feature Importance solution using MaxDiff analysis, and schedule a demo.

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Concept Testing

Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.

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