Crisis Management

In a crisis, you’re making hard calls every minute. To make the right ones, you need to understand how the people that matter most to you feel, and how the crisis impacts their connection to your brand. And you need to know in minutes, not days or weeks. By then it’s too late.

Our Crisis Management solution lets you tap into your most important audiences around the world, with instant access to the target markets in over 130 countries. And with AI-powered sentiment analysis, you’ll know exactly how your audience is feeling in the moment of a crisis, without having to do any analysis yourself.

A crisis can be mercifully quick or linger for years—either way, tracking the impact of the crisis and your response over time empowers you to take control of reputational issues and demonstrate the power of your PR initiatives to executive leadership.

Uncover actionable insights in your concept testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyzes your results against hundreds of demographic combinations so you can quickly see which concepts each demographic segment preferred.

With our integrated panel, you’ll be able to reach your ideal consumers and decision makers in minutes:

See our full suite of solutions for market research, employee and customer feedback, and more.

Fuel your brand strategy with continuous insights on top performance metrics including awareness, perception, loyalty, and more.