Consumer Segmentation

Create profiles of the demographic and behavioral traits of your ideal buyer segments to hone and optimize your marketing strategy.

Know what drives purchase decisions by directly asking your target buyers

175 m

panelists globally





Paint the most recent full picture of your target consumers

Choose a desired outcome metric, like purchase intent. Our key driver analysis will instantly show you which attitudes and behaviors closely correlate with that target segment and desired outcome.


Key Benefits of Consumer Segmentation by Momentive

Custom methodology

Take the guesswork out of study design with help from our experts. Our team will customize your segmentation study using demographic, psychographic, and behavioral questions.

Global reach

Reach consumers all over the world with integrated panels accessing 175M+ people in over 130 countries with 50+ languages. Get reliable data in minutes rather than weeks.

AI-powered insights

Quickly make sense of your results with built-in analysis tools, like AI-powered insights, that instantly recommend segments, crosstab reports, and multiple export formats.


Get timely market data with our powerful Consumer Segmentation solution

Built-in analysis tools like key driver analysis help you quickly make sense of your data so you can act fast. For a more sophisticated cluster analysis, our market research experts provide custom analytics and reporting.


We turned to Momentive for their industry expertise and their ability to guide us in data-driven decision making. When the stakes are this high, we want the best experts guiding our insights.

Brian Sherry

Creative Operations Lead, ClickUp

Leading brands choose Momentive for market research


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Learn more about Consumer Segmentation by Momentive and schedule a demo.

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