Concept Testing

Test product concepts, features, and ideas with your ideal audience—in less than an hour. Our AI-powered platform surfaces insights instantly so you can spend less time manually analyzing data and more time putting accurate data into action.

Quickly uncover how your concepts will perform with your ideal target audience, before launch.

6 hrs

average time to insights

<1 hr

set up time

175 m

panelists globally

See which concepts stand out as winners

Find actionable insights on how your concepts scored using our AI-based methodology that eliminates manual data filtering and analysis.


Key benefits of Concept Testing by Momentive

AI-powered instant insights

Our AI-powered insights quickly identify where concepts scored well, or poorly. We automate analysis, saving you time while uncovering insights that you may have missed.

Precise, high quality data

Reach consumers and professionals all over the world with integrated panels accessing 175M+ people in over 130 countries. Get reliable data from vetted sources.

Monadic study design

Use our monadic approach that guarantees high-quality data. And tap into our industry benchmarks to see how your ideas compare to similar products in the market.


Launch new products with confidence

Maximize sales impact by using data you can count on.

Concept Testing by Momentive uses key driver analysis to show you which attributes are highly correlated with purchase intent.

Our combined AI-based technology and an industry-proven methodology quickly validates product ideas, so you can increase speed to market.


Using Momentive, we’ve been able to cut our product development cycle in half.

Jerry Lin

Co-Founder & COO, Helix Sleep

Leading brands choose Momentive for market research


Ready to get started?

Learn more about Concept Testing by Momentive and schedule a demo.

Talk to an expert

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Usage & Attitudes

Learn about the preferences, habits, and purchase behaviors of your target audience to shape your strategy.