Quickly uncover how your concepts will perform with your ideal target audience, before launch.
average time to insights
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See which concepts stand out as winners
Find actionable insights on how your concepts scored using our AI-based methodology that eliminates manual data filtering and analysis.
Key benefits of Concept Testing by Momentive
AI-powered instant insights
Our AI-powered insights quickly identify where concepts scored well, or poorly. We automate analysis, saving you time while uncovering insights that you may have missed.
Precise, high quality data
Reach consumers and professionals all over the world with integrated panels accessing 175M+ people in over 130 countries. Get reliable data from vetted sources.
Launch new products with confidence
Maximize sales impact by using data you can count on.
Concept Testing by Momentive uses key driver analysis to show you which attributes are highly correlated with purchase intent.
Our combined AI-based technology and an industry-proven methodology quickly validates product ideas, so you can increase speed to market.
Leading brands choose Momentive for market research
Ready to get started?
Learn more about Concept Testing by Momentive and schedule a demo.