Claims Testing

Companies need to make sure their product claims hit the mark. Our purpose-built Claims Testing solution is the fastest way to uncover how your messages will perform with your ideal target audience, before launch.

Use our built-in monadic methodology to get market feedback on over 15 different claims attributes, including persuasiveness, uniqueness, appeal, purchase intent, and more. Add custom questions and attributes to tailor your study to your needs.

In as little as an hour, you’ll receive results that show how your claims compare in presentation-ready formats, including scorecards with statistical testing and industry benchmarks, open-ended text analysis, key driver analysis, and PPT exports. And AI-powered insights instantly surface which segments of your target audience preferred certain messages the most.

Uncover actionable insights in your claims testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyzes your results against hundreds of demographic combinations so you can quickly see which messages each demographic segment preferred.

See our full suite of solutions for market research, employee and customer feedback, and more.

Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.