Brand Lift

Measure the impact of your marketing and advertising campaigns on the brand metrics that matter most.


Make sure your marketing campaigns make a splash. Run brand lift studies before, during, and after campaigns to determine whether they moved the needle on key funnel metrics and brand perception. Measure ad effectiveness in markets where you’re running campaigns, and compare against markets where you’re not running ads.

Our research consultants will partner with you to design and launch your brand lift study customized to deliver the full-funnel insights you need. 

We layer industry-proven tracking methodologies onto our AI-powered insights platform to instantly surface meaningful changing trends. Customizable dashboards make it easy to share results or export to presentation-ready formats.

  • Measure the impact of your marketing on key brand metrics like awareness and perception
  • Gather insights before, during, and after your major campaigns air
  • Compare brand health in markets where you’re advertising against markets where your ad spend is dark

Surface brand health trends instantly

Our Brand Lift solution features AI-powered insights that dig through your data to instantly surface statistically significant changes to key brand health metrics you may have missed on your own. Uncover the demographics and sentiments driving perception shifts instantly, so you can act fast.

Get timely data with our powerful Brand Lift solution

Fully customizable

Collect data and track your brand as frequently as the market is moving and your campaigns evolve. Leverage our expertise to customize your study to your needs.

Global reach

Reach consumers and professionals all over the world with integrated panels accessing 175M+ people in over 130 countries. Get consistent, accurate data pre- and post-campaign.

Dynamic visualizations

Filter by demographics or geography, and get tailored brand funnel visualizations. Easily control the narrative when sharing results using our drag-and-drop dashboards.

Leading brands choose Momentive for market research

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Learn more about our Brand Lift solution and schedule a demo.

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Ad Testing

Test your campaign creative for persuasiveness, relevance, recall, and more before you launch to maximize effectiveness.