SurveyMonkey Acquires Interest in Clicktools

Expands Survey Leadership to's AppExchange 2, the World's Most-Popular Marketplace for Business Apps

Palo Alto, Calif. and Poole, UK, January 11, 2011 -- Today SurveyMonkey, the leader in web-based survey solutions, announced an acquisition of a 49.9 percent interest in Clicktools, a leading survey provider on’s AppExchange. Clicktools and SurveyMonkey will also form a strategic partnership designed to benefit customers by providing powerful cloud-based survey tools integrated with Salesforce CRM. Clicktools is immediately available for test drive and deployment on the AppExchange at

Clicktools, founded in the UK in 2000, provides a highly flexible enterprise solution for creating surveys, scripts and forms with tight Salesforce integration which can automate the whole feedback process. For example, survey responses can be linked to any information in Salesforce CRM and certain survey responses will trigger specific follow-up actions with customers. customers awarded Clicktools the 2008 and 2009 Customer Choice Award for Surveys on the AppExchange.

"Integration with Salesforce CRM for surveys is a frequent customer request, and Clicktools is the best company in the market already doing it,” said Dave Goldberg, SurveyMonkey CEO. “A partnership with Clicktools enables us to leverage our leadership providing online surveys with their best-in-class product to offer customers of both companies a streamlined solution for Salesforce CRM survey integration."

SurveyMonkey is committed to providing end-to-end survey solutions for customers and plans to continue expanding services. In November, the company successfully completed a debt financing and it is actively evaluating additional opportunities to partner and invest in complementary businesses and geographies. SurveyMonkey acquired telephone-based survey company Precision Polling in 2010.

"We recognized early on the tremendous power of integrating surveys with CRM applications such as Salesforce,” said David Jackson, Clicktools CEO. “Clicktools’ partnership with SurveyMonkey will allow us to bring those benefits to SurveyMonkey customers, increase the total addressable market and expand Clicktools’ footprint."

"Customers will benefit from the combined efforts of Clicktools and SurveyMonkey as they expand survey capabilities for Salesforce CRM," said Kendall Collins, chief marketing officer, As part of the investment, SurveyMonkey and Clicktools have entered an agreement to cross promote their products. SurveyMonkey’s Vice President of Business Strategy, Brent Chudoba, and Vice President of Business Operations and Finance, Tim Maly, will join Clicktools’ Board of Directors. Other terms of the investment were not disclosed.

About Clicktools

Clicktools is a leading SaaS enterprise solution for creating surveys, scripts and forms with CRM integration. It helps organizations collect customer feedback and use the results to improve customer service. Integrations with leading on-demand CRM solutions have extended Clicktools applications to include call scripting, forms and landing pages.

An original member of the AppExchange, Clicktools is integrated with Salesforce CRM, Oracle CRM On Demand, and SugarCRM. Clicktools was the first survey provider to include a business analytics engine as an out-of-the-box product.

Clicktools is privately owned with headquarters in the UK with an office in Las Vegas, NV. For more information, click here.

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About SurveyMonkey

Founded in 1999, SurveyMonkey is the world's leading provider of web-based survey solutions. Powerful, yet easy-to-use, SurveyMonkey helps millions of people gain the insights they need to make more informed decisions. Customers include 100% of the Fortune 100, as well as other businesses, academic institutions, and organizations of all shapes and sizes. And they count on SurveyMonkey to gather just about every type of feedback possible-- from customer satisfaction and course evaluations, to event scheduling and employee performance reviews.

SurveyMonkey is headquartered in Palo Alto, CA. For more information, visit SurveyMonkey.