SurveyMonkey Introduces New Incentives Platform for Surveys

Teams Up with ePrize to Make Offering Sweepstakes and Coupons Easier for Survey Creators

Palo Alto, Calif., March 24, 2011 - Today SurveyMonkey, the leader in web-based survey solutions, announced the availability of incentive options for survey creators to enhance their surveys. To provide incentives aimed at driving increased survey participation, SurveyMonkey has teamed up with ePrize, a leading digital marketing agency, to provide a variety of custom coupons and sweepstakes utilizing their proprietary promotions platform. With the addition of this feature, SurveyMonkey seamlessly gives its customers timesaving and hassle-free tools to motivate respondents and get the data they need to make well-informed decisions.

Adding an incentive is available to ALL U.S. free or paid SurveyMonkey customers. For a small fee of $15 per incentive, individuals, corporations, non-profits, small businesses and schools, may insert the following types of incentives into their surveys:

  • Sweepstakes – Offer custom rewards or gift cards valued from $25 - $500
  • Instant Win Game - A weekly offering for one lucky respondent to win a $100 gift card
  • Coupon – Reward respondents with printable coupons designed by you

"After carefully examining what our customers were trying to do themselves, we wanted to remove the issues associated with running sweepstakes, and make incentives easy and more accessible," says Dave Goldberg, CEO of SurveyMonkey. "With the help of the ePrize promotional platform, we have ensured that our customers have an ongoing way to encourage their customers to participate and respond to their surveys."

Two current SurveyMonkey customers, Weddington Way based in San Francisco and Citi Performing Arts Center in Boston, have recently piloted the reward feature with incentive offers for their respondents. Each customer distributed surveys to capture important data for their businesses and included a reward in order to encourage participation.

Weddington Way, an online boutique dedicated to bringing style, social, and service to bridesmaid dress shopping launched a survey to gather insights into the shopping behavior and preferences of their customer base. As a reward for their time, brides and bridesmaids were offered a coupon for 20% off a future purchase of a dress.

Citi Performing Arts Center, a non-profit institution dedicated to providing broad-based popular arts and entertainment and arts education programming, launched two promotions for upcoming performances of Cirque Eloize. Citi Performing Arts Center offered customers the chance to win a VIP package to the show, including backstage passes and cast introductions, and offered education program alumni a discount on ticket purchases.

About ePrize, LLC:

As the worldwide leader in interactive promotions and loyalty, ePrize creates one-to-one relationships between advertisers and their customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs, mobile and social media apps and management. Since 1999, ePrize has successfully launched more than 6,000 campaigns in 44 countries for 76 of the top 100 brands including Coca-Cola, General Motors, The Gap, HSN, Miller/Coors, Yahoo!, P&G, Microsoft and AT&T. In 2010, ePrize was named to Red Herring's Global 100 in recognition of the leading private companies from North America, Europe and Asia, celebrating innovations and technologies. Professionals across the country are dedicated to delivering extraordinary service, along with immediate and measurable results. Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas and Atlanta. For more information, visit

For further information contact:
Charlene Fitzgibbon

About SurveyMonkey

Founded in 1999, SurveyMonkey is the world's leading provider of web-based survey solutions. Powerful, yet easy-to-use, SurveyMonkey helps millions of people gain the insights they need to make more informed decisions. Customers include 100% of the Fortune 100, as well as other businesses, academic institutions, and organizations of all shapes and sizes. And they count on SurveyMonkey to gather just about every type of feedback possible-- from customer satisfaction and course evaluations, to event scheduling and employee performance reviews.

SurveyMonkey is headquartered in Palo Alto, CA. For more information, visit SurveyMonkey.