Momentive NFT tracker


Momentive NFT tracker

What does the future hold for NFTs? Our quarterly NFT tracker follows the blockchain technology's rise and evolution.

Sam Gutierrez

July 8, 2022 | 2 min read


Welcome to our quarterly tracker on non-fungible tokens (NFTs), aimed at measuring consumer sentiment toward the emerging blockchain technology. This post will be updated the first month of every quarter. Details on the latest results, past findings and our methods follow below.

Q3 '22 Summary

After showing signs of plateauing in the first half of 2022, interest in NFTs has started to decline - only 17% of U.S. adults say they are very or somewhat interested in purchasing NFTs, down from one in four the previous two quarters (24% in Q1 ’22, and 23% in Q2 ’22). Public awareness has also stagnated, with one in three (34%) Americans having heard of the technology, on par from the previous quarters (33% in Q1’ 22 and 35% in Q2 ’22) after more than doubling from the previous year (13% in Q1 ’21).  

Americans’ skepticism toward NFTs continues to grow: nearly one in three (30%) believe NFTs are a scam, up from 24% the previous quarter, and more than twice the proportion of those who believe the blockchain technology to be the real deal (12%). Most, however, continue to view NFTs as mostly hype (53% vs 55% the previous quarter). Anticipation of their future has similarly soured, with nearly half (49%) of those aware of NFTs expecting them to be less popular in five years, up from 37% last quarter, and 15% in early 2021. Currently, less than one in four (23%) predict NFTs to be more popular than they are now, down 10 points from the previous quarter and 20 points from 2021.

Read more about our polling methodology here


Respondents for this survey were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day. Data were weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States.

Fielding period, sample size, and modeled error estimate:

  • Q3 '22: Jun 29-Jul 5,2022; n=4,698; +/-2.0pp @95% CL
  • Q2 '22: Apr 5-7, 2022; n=5,118; +/-2.0pp @95% CL
  • Q1 '22: Jan 5-6, 2022; n=3,052; +/-2.5pp @95% CL
  • Q1 '21: Mar 3-7, 2021; n=4,284; +/-2.0pp @95% CL


Read more articles by Momentive

Stay up to date on the trends that are reshaping industries, the innovations that are bringing humanity and technology closer together, and more.


Momentive study: Americans sour on crypto

As crypto values crater, just 13% of Americans say now is a "good time to buy”.

Jun 28 • 4 min read

Read more


Momentive study: beauty and personal care go digital

Online purchases of beauty and personal care products see an increase throughout the pandemic.

Jun 10 • 3 min read

Read more