Abigail Matsumoto

Content Strategist

Before joining Momentive, Abigail spent more than five years as a marketing professional and freelance writer. Her writing has covered technology, brand marketing, education technology, sustainability, consumer behavior, and more.


Before joining Momentive, Abigail spent more than five years as a marketing professional and freelance writer. Her writing has covered technology, brand marketing, education technology, sustainability, consumer behavior, and more.


WORK

From raises to remote work: 5 insights on the employee experience

How are workers impacted by inflation, remote work, and corporate activism? See what our research shows about the current employee experience.

Jul 18 • 5 min read

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EXPERIENCES

Finding the opportunity: New data on subscription services and loyalty programs

See what our research reveals about subscription and loyalty programs—including key demographics, prevalence, and price points.

May 6 • 6 min read

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TECHNOLOGY

Are crypto, NFTs, and DAOs changing the demographics of investing?

Here’s what our research shows about the demographics of investing, including who’s shaping the future of digital assets.

Apr 1 • 6 min read

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SOLUTIONS

How leading organizations improved their NPS with Momentive

Check out four lessons on improving your Net Promoter Score, inspired by Momentive customers like LG, PUMA, and more.

Mar 29 • 6 min read

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SOLUTIONS

4 Momentive insights that reshaped the customer experience at top companies

With insights from Momentive customer and product experience solutions, top companies like PUMA, Nasdaq, and more are reimagining CX.

Feb 23 • 7 min read

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WORK

Data shows that prioritizing DEI may be the key to retaining employees

Our research shows that companies’ DEI efforts matter to employees. In fact, demonstrating a commitment to social responsibility may be the key to employee satisfaction.

Jan 21 • 6 min read

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