Usage and Attitudes

Understand what your target consumers prefer and how they make purchase decisions so you can shape your product and marketing strategy.


Buyer preferences and behaviour are always changing, so it’s more important than ever to be operating based on the most recent, relevant full picture of your target market.

Our agile Usage & Attitudes (U&A) solution is the fastest way to gather insights from your target audience and build profiled segments. Take the guesswork out of study design with our guided methodology, tailored for U&A research yet customisable for your needs. 

Built-in analysis tools, such as key driver analysis, AI-powered insights and crosstab reports, help you quickly make sense of your results – and our market research experts would be happy to provide analytics and reporting if you need anything custom.

  • Understand which consumer segments are using your product most frequently and where there is untapped potential
  • Uncover usage occasions to inform product development and make your campaigns hyper-relevant
  • Identify new expansion opportunities by measuring overlapping usage and preferences among your target buyers

Know what drives product purchase decisions

Choose a desired outcome metric, such as purchase intent. Our key driver analysis will instantly show you which attitudes and behaviours of your target segment have the highest correlation with that outcome.

Get timely market data with our powerful Usage & Attitudes solution

Guided methodology

Take the guesswork out of study design with our question bank, tailored for segmentation research. Add demographic, psychographic, behavioural and usage questions.

Global reach

Reach consumers all over the world with integrated panels accessing 144M+ people in over 130 countries with 50+ languages. Get reliable data in minutes rather than weeks.

AI-powered insights

Quickly make sense of your results with built-in analysis tools, such as AI-powered insights, that instantly recommend segments, crosstab reports and multiple export formats.

Leading brands choose Momentive for market research

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