Shopper Insights

Uncover where and how consumers are shopping for your product category to inform your messaging, merchandising and pricing strategy.


Shopping preferences and behaviour are constantly evolving, so it’s more important than ever to be operating based on the most recent, relevant and comprehensive picture of your target consumers.

The purpose-built shopper insights solution from Momentive is the fastest way to gather insights from your target buyers to know how to influence purchase decisions. Our research consultants will partner with you to design and launch your shopper insights study, customised to deliver the exclusive insights you need.

Intuitive crosstab reports and data visualisation will help you understand the shopping habits of your target buyers across multiple markets.

  • Understand how purchase behaviour is evolving
  • Capture which elements impact purchasing decisions the most
  • Uncover how behaviour varies across segments of your target market
  • Learn which channels and content formats will grab the attention of your target buyers

Get insights from shoppers all over the world

With our integrated panel, you’ll be able to reach your ideal consumers and decision-makers in minutes: 144M+ people, 130+ countries, 57 languages, 50+ profiled attributes, custom screening.

Get timely market data with our powerful Shopper Insights solution

Speed to insights

Uncover high-impact insights in minutes, rather than months. Our automated analysis does the work for you and our AI-Powered Insights eliminate manual data processing.

Quality data

Our always-on approach to quality management including automatic bot and fraud detection ensures that the data you capture meets industry standards.

Expert services

When bandwidth gets tight, let our market research consultants and dedicated account managers supercharge your research with our flexible engagement model.

Leading brands choose Momentive for market research

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Ready to get started?

Learn more about our Shopper Insights solution and schedule a demo.

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Brand Tracking

Fuel your brand strategy with continuous insights on top performance metrics including awareness, perception, loyalty and more.