Package Testing

Get feedback on how to optimise your package designs to maximise appeal to your target customer. Add value to your product by creating a package design that showcases your differentiation.


The right packaging design can make the difference between a successful product and one that gets overlooked. Our purpose-built Package Testing solution is the fastest way to uncover how your packaging designs will perform with your ideal target audience, before launch.

Use our built-in monadic methodology to get market feedback on over 15 different packaging attributes, including quality, uniqueness, appeal, purchase intent and more. Add custom questions and attributes to tailor your study to your needs.

In as little as an hour, you’ll receive results that show how your packages compare in presentation-ready formats, including scorecards with statistical testing and industry benchmarks, open-ended text analysis, key driver analysis and PPT exports. And AI-powered insights instantly surface which segments of your target audience preferred certain packages the most.

  • Scorecards with industry benchmarks show you which ideas will be most successful, at a glance
  • Key driver analysis shows you which attributes are highly correlated with purchase intent
  • AI-powered insights surface trends you may have missed on your own

See which packages stand out as winners

Uncover actionable insights in your package testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyses your results against hundreds of demographic combinations so you can quickly see which packaging designs each demographic segment preferred.

Key benefits of our Package Testing solution

Instant insights

Our AI-powered insights quickly identify where packages scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 144M+ people in over 130 countries. Get reliable data from vetted sources.

Built-in methodology

Use our monadic approach that guarantees high-quality data. And tap into our industry benchmarks to see how your ideas compare to similar packages in the market.

Leading brands choose Momentive for market research

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See our full suite of solutions for market research, employee and customer feedback and more.

Concept Testing

Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.