Market Research Panel

Quickly conduct market research by surveying a representative audience with our global panel, SurveyMonkey Audience. Receive meaningful insights in hours.

Get insights from your ideal target audience in a few hours

Our panel, SurveyMonkey Audience, can connect you with the data to power your business strategy.

Global reach

Reach consumers around the globe.

Data quality

Get quality data that delivers accurate insights.

Speed to insights

Get relevant results in hours.

Get smarter about your market with our global panel


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targeting options


Target audiences that matter most

Get insights from your target consumers and businesses with our integrated global panel's granular targeting:

  • Census and custom balancing on age and gender
  • 200+ pre-profiled targeting criteria on demographics, firmographics and behaviours
  • Custom screening questions to reach niche audiences
  • Quotas to achieve minimum sample for specific segments

Get quality data you can trust

Our response quality controls are designed to ensure the depth and accuracy of your insights:

  • Proprietary panel is powered by a charitable incentive model and integrated with trusted panel partners
  • Data cleaning from our support team and respondents’ reputation scores
  • AI-driven bot and fraud detection
  • Regular panel calibration

Read more about our approach to data quality in our responses to the ESOMAR questions for buyers of online samples.


Our team of market research experts is here to help

Whether you’d prefer to conduct research in-house or be assisted by our team of experts, take advantage of our custom market research services. Our team can offer ongoing support while you run your own study, or they can design, field and analyse your study from start to finish.

Amplify your impact without lifting a finger. Our team can help with:

  • Custom research design
  • Language translations
  • Analytics and reporting

What can SurveyMonkey Audience do for you?

Get the insights you need to make key business decisions.

Evolving demand for your products

Shopping preferences and behaviour

Identify target buyer segments

Market trends and competitive intel


We had six hours to evaluate a partnership with the Dallas Mavericks. Momentive delivered results from three different audiences by 5.04pm, and we presented our recommendation to leadership by 6pm. At 8pm that evening, the executive team closed the multimillion-dollar deal.

Chuck Liu

User Research, Chime

Leading brands choose Momentive for market research

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Ready to get started?

Learn more about our Market Research Panel and schedule a demo.

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SurveyMonkey Audience

Learn more about what you can do with our Market Research Panel.