Feature Importance (MaxDiff)

Test product concepts, features and ideas with your ideal audience in less than an hour. Our AI-powered platform surfaces insights instantly so you can spend less time manually analysing data.


Understand the relative importance of product features, packaging claims and more with our Feature Importance solution using MaxDiff analysis. 

Our market research consultants will custom-design your MaxDiff study – also known as Best-Worst Scaling – to help you determine the relative importance of all the different options you are testing with consumers. It is a choice analysis where survey takers indicate the ‘Best’ and the ‘Worst’ options from a given set, helping to prioritise and quantify the preference or importance of the items on a list. 

You can use MaxDiff to identify the relative preference for brands, product features, pack claims, messaging, etc. and to help you make better product decisions.

  • Integrated with Sawtooth Software, a top-rated data analysis company specialising in choice-based methods
  • We deliver high-data-quality responses by using shorter MaxDiff questions which make for a better survey-taking experience
  • Our expert researchers work with you to design, field and analyse your MaxDiff study

Obtain timely data with our powerful Feature Importance solution

Fast delivery

Our team takes advantage of the powerful Momentive technology, so you’ll receive deliverables faster than a typical agency doing manual work.

Quality data

Our always-on approach to quality management including automatic bot and fraud detection ensures that the data you capture meets industry standards.

Vast expertise

The research consulting team we’ve built comes from diverse research backgrounds across a variety of industries, so you know you’re in great hands for your MaxDiff study.

Leading brands choose Momentive for market research

Product example

Ready to get started?

Learn more about our Feature Importance solution using MaxDiff analysis, and schedule a demo.

Talk to an expert

Return to marketplace

See our full suite of solutions for market research, employee and customer feedback and more.

View all solutions

Concept Testing

Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.

Learn more