Consumer Segmentation

Create profiles of the demographic and behavioural traits of your ideal buyer segments to hone and optimise your marketing strategy.


Buyer preferences and behaviour are constantly evolving, so it’s more important than ever to be operating based on the most recent, relevant full picture of your target consumers.

The purpose-built consumer segmentation solution from Momentive is the fastest way to gather insights from your target audience and build profiled segments. Take the guesswork out of study design with our guided methodology, tailored for segmentation research yet customisable for your needs. 

Built-in analysis tools such as key driver analysis, AI-powered insights and crosstab reports help you quickly make sense of your results – and for a more sophisticated cluster analysis, our market research experts provide custom analytics and reporting.

  • Measure product demand by knowing which segments would be most likely to purchase your product
  • Develop a deep understanding of your buyer personas, their preferences and behaviours
  • Guide campaign targeting by learning which demographic segments would respond best to marketing

Know what drives purchase decisions

Choose a desired outcome metric, such as purchase intent. Our key driver analysis will instantly show you which attitudes and behaviours of your target segment have the highest correlation with that outcome.

Get timely market data with our powerful Consumer Segmentation solution

Guided methodology

Take the guesswork out of study design with our question bank, tailored for segmentation research. Add demographic, psychographic, behavioural and usage questions.

Global reach

Reach consumers all over the world with integrated panels accessing 144M+ people in over 130 countries with 50+ languages. Get reliable data in minutes rather than weeks.

AI-powered insights

Quickly make sense of your results with built-in analysis tools, such as AI-powered insights, that instantly recommend segments, crosstab reports and multiple export formats.

Leading brands choose Momentive for market research

Product example

Ready to get started?

Learn more about our Consumer Segmentation solution and schedule a demo.

Talk to an expert

Return to marketplace

See our full suite of solutions for market research, employee and customer feedback and more.

Brand Tracking

Fuel your brand strategy with continuous insights on top performance metrics including awareness, perception, loyalty and more.