Concept Testing

Test product concepts, features and ideas with your ideal audience – in less than an hour. Our AI-powered platform surfaces insights instantly so you can spend less time manually analysing data.


Our purpose-built Concept Testing solution is the fastest way to uncover how your product concepts will perform with your ideal target audience, before launch.

Use our built-in monadic methodology to get market feedback on over 15 different product attributes, including quality, uniqueness, appeal, purchase intent and more. Add custom questions and attributes to tailor your study to your needs. 

In as little as an hour, you’ll receive results that show how your concepts compare in presentation-ready formats, including scorecards with statistical testing and industry benchmarks, open-ended text analysis, key driver analysis and PPT exports.

  • Retain scorecards with industry benchmarks showing you which ideas will be most successful, at a glance
  • Key driver analysis shows you which attributes are highly correlated with purchase intent
  • AI-powered insights surface trends you may have missed on your own

See which concepts stand out as winners

Uncover actionable insights in your concept testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyses your results against hundreds of demographic combinations so you can quickly see which concepts each demographic segment preferred.

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Key benefits of our Concept Testing solution

Instant insights

Our AI-powered insights quickly identify where concepts scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 144M+ people in over 130 countries. Get reliable data from vetted sources.

Built-in methodology

Use our monadic approach that guarantees high-quality data. And tap into our industry benchmarks to see how your ideas compare to similar products in the market.

Quotation mark

Using Momentive, we’ve been able to cut our product development cycle in half.

Jerry Lin

Co-Founder & COO, Helix Sleep

Leading brands choose Momentive for market research

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Learn more about our Concept Testing solution and schedule a demo.

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Usage & Attitudes

Learn about the preferences, habits and purchase behaviours of your target audience to shape your strategy.

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