Claims Testing

Deliver the right message to your audience by testing the effectiveness of your claims. Use our Claims Testing solution and understand what is credible, believable and will resonate with your target audience.


Companies need to make sure their product claims hit the mark. Our purpose-built Claims Testing solution is the fastest way to uncover how your messages will perform with your ideal target audience, before launch.

Use our built-in monadic methodology to get market feedback on over 15 different claims attributes, including persuasiveness, uniqueness, appeal, purchase intent and more. Add custom questions and attributes to tailor your study to your needs.

In as little as an hour, you’ll receive results that show how your claims compare in presentation-ready formats, including scorecards with statistical testing and industry benchmarks, open-ended text analysis, key driver analysis and PPT exports. And AI-powered insights instantly surface which segments of your target audience preferred certain messages the most.

  • Scorecards with industry benchmarks show you which ideas will be most successful, at a glance
  • Key driver analysis shows you which attributes are highly correlated with purchase intent
  • AI-powered insights surface trends you may have missed on your own

See which claims stand out as winners

Uncover actionable insights in your claims testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyses your results against hundreds of demographic combinations so you can quickly see which messages each demographic segment preferred.

Concept testing

Key benefits of our Claims Testing solution

Instant insights

Our AI-powered insights quickly identify where claims scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 175M+ people in over 130 countries. Get reliable data from vetted sources.

Built-in methodology

Use our monadic approach that guarantees high-quality data. And tap into our industry benchmarks to see how your ideas compare to similar claims in the market.

Leading brands choose Momentive for market research

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Learn more about our Claims Testing solution and schedule a demo.

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Concept Testing

Test product and feature ideas with your target buyer in as little as an hour, and compare against industry benchmarks.