Brand Tracking
Monitor key brand health metrics, and get continuous, up-to-the minute insights on how your brand is performing.
Overview
The purpose-built brand tracking solution from Momentive is the most efficient way to continuously and reliably measure brand performance across global markets.
Our research consultants will partner with you to design and launch brand tracking studies customised to deliver the full-funnel insights you need. We layer industry-proven tracking methodologies onto our AI-powered insights platform to instantly surface meaningful changing trends. Customisable dashboards make it easy to share results or export to presentation-ready formats.
Don’t settle for static, outdated, traditional brand tracking methods when you can have dynamic, up-to-the-minute insights with Momentive Brand Tracker.
- Monitor brand health metrics such as awareness, consideration, loyalty and associations
- Manage evolving brand perception and reputation
- Understand the impact of brand campaigns pre- and post-launch
- Track competitive threats and category sentiment
Surface brand health trends instantly
Our brand tracking solution features AI-powered insights that dig through your data to instantly surface statistically significant changes to key brand health metrics you may have missed on your own. Uncover the demographics and sentiments driving perception shifts instantly, so you can act fast.
Get timely data with our powerful Brand Tracking solution
Fully customisable
Collect data and track your brand as frequently as the market is moving. Leverage our expertise to customise your study; easily integrate data from alternative sources.
Global reach
Reach consumers and professionals all over the world with integrated panels accessing 144M+ people in over 130 countries. Get consistent, accurate data wave after wave.
Dynamic visualisations
Filter by demographics or geography and get tailored brand funnel visualisations. Easily control the narrative when sharing results using our drag-and-drop dashboards.
It’s critical that we have an up-to-date understanding of our public perception at all times … Momentive’s technology empowers our teams to get the business-driving insights we need to make informed decisions quickly.
Jen Jammalamadaka
Associate Director of Global Brand Marketing, Allbirds
Leading brands choose Momentive for market research
Ready to get started?
Learn more about our Brand Tracking solution and schedule a demo.
Talk to an expert
Return to marketplace
See our full suite of solutions for market research, employee and customer feedback and more.
Ad Testing
Test your campaign creative for persuasiveness, relevance, recall and more before you launch to maximise effectiveness.