Brand Tracking

Monitor key brand health metrics, and get continuous, up-to-the minute insights on how your brand is performing.

Overview

The purpose-built brand tracking solution from Momentive is the most efficient way to continuously and reliably measure brand performance across global markets.

Our research consultants will partner with you to design and launch brand tracking studies customised to deliver the full-funnel insights you need. We layer industry-proven tracking methodologies onto our AI-powered insights platform to instantly surface meaningful changing trends. Customisable dashboards make it easy to share results or export to presentation-ready formats.

Don’t settle for static, outdated, traditional brand tracking methods when you can have dynamic, up-to-the-minute insights with Momentive Brand Tracker.

Monitor brand health metrics such as awareness, consideration, loyalty and associations
Manage evolving brand perception and reputation
Understand the impact of brand campaigns pre- and post-launch
Track competitive threats and category sentiment

Surface brand health trends instantly

Our brand tracking solution features AI-powered insights that dig through your data to instantly surface statistically significant changes to key brand health metrics you may have missed on your own. Uncover the demographics and sentiments driving perception shifts instantly, so you can act fast.

Get timely data with our powerful Brand Tracking solution

Fully customisable

Collect data and track your brand as frequently as the market is moving. Leverage our expertise to customise your study; easily integrate data from alternative sources.

Global reach

Reach consumers and professionals all over the world with integrated panels accessing 144M+ people in over 130 countries. Get consistent, accurate data wave after wave.

Dynamic visualisations

Filter by demographics or geography and get tailored brand funnel visualisations. Easily control the narrative when sharing results using our drag-and-drop dashboards.

It’s critical that we have an up-to-date understanding of our public perception at all times … Momentive’s technology empowers our teams to get the business-driving insights we need to make informed decisions quickly.

Jen Jammalamadaka

Associate Director of Global Brand Marketing, Allbirds

Leading brands choose Momentive for market research

Ready to get started?

Learn more about our Brand Tracking solution and schedule a demo.

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