Brand Name Testing

Go to market with memorable company, brand and sub-brand names that your customers will love.


Names help you differentiate in the market, but names can also be subjective. The purpose-built Brand Name Testing solution from Momentive is the fastest way to uncover how your company or brand name will perform with your ideal target audience, before launch.

Use our built-in monadic methodology to obtain market feedback on over 15 different name attributes, including memorability, pronounceability, uniqueness, appeal, purchase intent and more. Add custom questions and attributes to tailor your study to your needs. 

In as little as an hour, you’ll receive results that show how your brand names compare in presentation-ready formats, including scorecards with statistical testing and industry benchmarks, open-ended text analysis, key driver analysis and PPT exports.

  • Built-in, industry-proven methodology helps you design robust research
  • Global access to consumers and decision-makers in over 130 countries
  • Automated analysis saves you time and uncovers insights you may have missed on your own.

See which brand names stand out as winners

Uncover actionable insights in your brand name testing data using our AI-based methodology that eliminates manual data filtering and analysis. Our unique algorithm analyses your results against hundreds of demographic combinations so you can quickly see which names each demographic segment preferred.

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Key benefits of our Brand Name Testing solution

Instant insights

Our AI-powered insights quickly identify where ad creative scored well, or poorly. We automate analysis, saving you time and uncovering insights that you may have missed.

Accurate data

Reach consumers and professionals all over the world with integrated panels accessing 144M+ people in over 130 countries. Get reliable data from vetted sources.

Built-in methodology

Use our monadic approach that guarantees high-quality data. And tap into our industry benchmarks to see how your ideas compare to similar names in the market.

Leading brands choose Momentive for market research

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