MOMENTIVE FOR PRODUCT TEAMS

Build high-impact products with market fit

Learn how product and innovation managers use market, customer and product insights to build, optimise and launch successful products

Get market insights throughout the entire product life cycle

Product teams can use market research to gather insights at each stage of the product life cycle

Top Momentive solutions for Product and Innovation Managers

Concept testing

Test product and feature ideas with your target market and compare to competitive benchmarks. With this expert-led solution, collect insights to optimise your new product concepts prior to launch, maximising your chances of in-market success.

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User Experience

Get in-the-moment feedback from users directly within your product, website or mobile app to improve user adoption, loyalty and satisfaction. Take full control of your digital experiences – from online marketing to logged-in product sessions – by collecting user feedback in real time.

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Product Optimisation

Develop the optimal product using conjoint analysis to understand consumer choices, trade-offs and attribute importance.

Package Testing

Get feedback on how to optimise your package design to maximise appeal with your target customer and stand out against competitors.

Price Optimisation

Find the optimal price point and range for your product or service using the Van Westendorp Price Sensitivity model.

CUSTOMER STORY

“With the help of Momentive, we cut our product development cycle in half”

How startup Helix Sleep created winning products listening to its target market in real time

Read their story

Why choose Momentive for Product?

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Speed-to-insights

Integrated panels, built-in methods and automated AI-powered insights allow you to get results 10 times faster

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Built-in expertise

Design and run your research in record time with guided methodologies and analysis in our agile solutions

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High quality, global reach

Proprietary and vetted sources give you access to 175M+ people in 130+ countries and deliver results you can trust

Innovative brands rely on Momentive solutions

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CUSTOMER CASE STUDY

How Sakura of America fuels innovation

Learn how Sakura of America uses market and consumer insights to build new products

GUIDE

A guide to agile concept testing

Discover how to quickly test, validate and optimise your product concepts

ARTICLE

How four companies reshaped their CX

See how top companies use insights to reimagine customer experiences

Ready to get started?

Learn more about Momentive by scheduling a demo where you’ll find out how to:

  • Validate your product ideas faster
  • Optimise your product throughout its life cycle
  • Work with our team of experts to build superior customer experiences

Contact us today