MOMENTIVE FOR PRODUCT TEAMS
Build high-impact products with market fit
Learn how product and innovation managers use market, customer and product insights to build, optimise and launch successful products
Get market insights throughout the entire product life cycle
Product teams can use market research to gather insights at each stage of the product life cycle
Top Momentive solutions for Product and Innovation Managers
Concept testing
Test product and feature ideas with your target market and compare to competitive benchmarks. With this expert-led solution, collect insights to optimise your new product concepts prior to launch, maximising your chances of in-market success.
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User Experience
Get in-the-moment feedback from users directly within your product, website or mobile app to improve user adoption, loyalty and satisfaction. Take full control of your digital experiences – from online marketing to logged-in product sessions – by collecting user feedback in real time.
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Product Optimisation
Develop the optimal product using conjoint analysis to understand consumer choices, trade-offs and attribute importance.
Package Testing
Get feedback on how to optimise your package design to maximise appeal with your target customer and stand out against competitors.
Price Optimisation
Find the optimal price point and range for your product or service using the Van Westendorp Price Sensitivity model.
CUSTOMER STORY
“With the help of Momentive, we cut our product development cycle in half”
How startup Helix Sleep created winning products listening to its target market in real time
Read their story
Why choose Momentive for Product?
Speed-to-insights
Integrated panels, built-in methods and automated AI-powered insights allow you to get results 10 times faster
Built-in expertise
Design and run your research in record time with guided methodologies and analysis in our agile solutions
High quality, global reach
Proprietary and vetted sources give you access to 175M+ people in 130+ countries and deliver results you can trust
Innovative brands rely on Momentive solutions
CUSTOMER CASE STUDY
How Sakura of America fuels innovation
Learn how Sakura of America uses market and consumer insights to build new products
GUIDE
A guide to agile concept testing
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Discover how to quickly test, validate and optimise your product concepts
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ARTICLE
How four companies reshaped their CX
See how top companies use insights to reimagine customer experiences
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Ready to get started?
Learn more about Momentive by scheduling a demo where you’ll find out how to:
- Validate your product ideas faster
- Optimise your product throughout its life cycle
- Work with our team of experts to build superior customer experiences