MOMENTIVE FOR INSIGHTS LEADERS
Drive business success with timely insights
See how insights leaders elevate brands and build best-in-class products with market research solutions by Momentive.
Get insights at each stage of the product life cycle
Get a 360-degree view of market trends, brand sentiment and consumer behaviour insights.
Deliver insights to fuel business growth
With Momentive, uncover research to make better decisions for your business initiatives.
Brand Tracking
Improve your brand health and fuel your marketing strategy with always-on insights. Brand Tracking by Momentive will help you keep track of key metrics such as brand awareness, perception and loyalty so that you can easily see how your brand performs with your target audience.
Concept Testing
Gain the insights needed to build best-in-class products and engaging marketing campaigns. Use Concept Testing by Momentive to test product concepts, features and ideas with your target buyers before your product or campaign launches, and get results in just hours.
Usage & Attitudes
Deeply understand your consumers’ attitudes and behaviours to build relevant products and campaigns.
Ad Testing
See how persuasive your ads are with your target audience before launch to maximise their effectiveness.
Consumer Segmentation
Identify top target buyer profiles and their behaviours to refine your products and campaign targeting.
JUST uses market research to crack the plant-based food industry
“Momentive lets us consistently make data-informed decisions on a very tight timeframe, which helps us get smarter products out there, make better decisions, have a stronger strategy and improve communications."
Daniel Scharff
Head of Analytics and Insights
Why choose Momentive for Insights?
Speed to insights
Get results within hours of project launch, and surface insights instantly with our AI-powered capabilities.
Reach niche audiences
Reach your target audience, no matter how niche, with 175M+ respondents and 200+ profiling options.
Robust analytics
From Key Drivers to Sentiment Analysis, our solutions offer in-depth, presentation-ready data.
Innovative brands rely on Momentive solutions
GUIDE
Brand and industry tracking guide
Learn how to get ahead of market and buyer trends with a brand tracker.
GUIDE
A guide to agile concept testing
Dive into real-world examples of concept tests and learn how to choose the best idea for any use case.
WEBINAR
Insights framework for brand growth
Use our research framework to fuel growth for your brand at every stage.
Ready to get started?
Learn more about Momentive by scheduling a demo where you’ll find out how to:
- Validate your ads, messaging and concepts faster
- Monitor your brand performance in comparison to your competition
- Understand your consumers with an in-depth, 360° view