The Golden State Warriors: innovating with insights
See how the Warriors create incredible experiences with insights from their customers, employees and market.
OPPORTUNITY
An organisation-wide commitment to feedback
The Golden State Warriors rely on Momentive solutions to support multiple business priorities, from influencing fan touchpoints and fostering an inclusive workforce to developing a data-driven brand that goes far beyond basketball. With actionable insights from their customers, employees and market, the Warriors are better equipped to make strategic decisions and achieve new levels of success – including an incredible boost to their Net Promoter Score® (NPS).
RESULTS
A dramatic NPS increase and exciting market insights
19%
Increase in NPS after collecting feedback on digital experience
20K+
Total responses collected
30+
Surveys sent, from COVID response surveys to brand trackers
"The world is constantly changing. All we know is that tomorrow's not going to be the same as today, so if you're not continuously adapting, continuously improving, it's hard to stay competitive."
Charles Gao
Senior Manager of Business Strategy and Analytics
Golden State Warriors
SOLUTIONS
How the Warriors shape what’s next
Improve the fan experience
With Momentive, the Warriors can tap into their enthusiastic fan base and keep up with customer expectations.
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Advance diversity, equity and inclusion
Learn how the Warriors measure the success of DEI initiatives and create more inclusive experiences.
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Identify market opportunities
Momentive solutions allow the Warriors to understand their market, extend their reach and elevate their brand.
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Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.